A private company is a game-changer in Malta

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The past year has seen a palpable increase in demand from companies to be transparent about their environmental, social and governance (ESG) performance. In Malta, legislation and policies allowing private companies to invest in such initiatives are relatively recent. But one company that doesn’t believe in maintaining the status quo is Lottoland. Their ambassador in Malta, Ira Losco, explains how this company did not settle for good.

“As the world’s leading private lottery operator, we believe in making Lottoland an ambitious organization that puts big dreams at the heart of what it does. Alongside our 15 million customers, we are taking decisive action to create a better world that allows people, animals and the environment to thrive,” she said.

“We understand that this is where our true wealth lies: a better future and a better planet. As an international gaming company, we provide fair and secure gaming for all players, providing access to the biggest and most exciting places in the world. As a result, our corporate social responsibility aims to provide opportunities for everyone,” added a Lottoland spokesperson.

Lottoland was the first gaming operator to make the transition to becoming a fully carbon neutral business and has also signed The Climate Pledge. Working with Tunley Engineering, a global climate mitigation consultancy, the company has taken the necessary steps to measure, report and offset its carbon footprint. Lottoland has planted more than a million trees worldwide, including a thousand in Malta with the local NGO Saġġar.

The company has also created a Foundation, to assume its social responsibility and make a positive contribution by improving conditions and creating better opportunities. The projects it undertakes are funded directly from Lottoland revenue and other donations by leveraging its brand and customer base to bring more attention to global environmental issues.

As part of this social commitment, the foundation helps environmental protection associations, recognizing that they are tackling important issues that concern us all. In addition, the Lottoland Foundation supports integrated projects that create better leisure and sports activities for disadvantaged children and young people, promote their development and open up new perspectives for them.

In addition to investing financial resources, the company believes it is important to dedicate its time and creative know-how to charity. As a result, it has allocated resources to developing bespoke games for good causes. We can mention important partnerships with the Irish Red Cross, Hospice UK, Blue Cross for Pets, Prader-Willi Syndrome Association UK and the Dublin Society for the Protection of Cruelty to Animals featuring these very special charities in its charity lotto Win-Win and its scratch cards. .

In addition to investing financial resources, the company believes it is important to dedicate its time and creative know-how to charity. As a result, it has allocated resources to developing bespoke games for good causes. We can mention important partnerships with the Irish Red Cross, Hospice UK, Blue Cross for Pets, Prader-Willi Syndrome Association UK and the Dublin Society for the Protection of Cruelty to Animals featuring these very special charities in its charity lotto Win-Win and its scratch cards. .

Here in Malta, Lottoland is the official partner of the Nature Trust Wildlife Rescue Team which rescues all protected wildlife including sea turtles, dolphins, hedgehogs and reptiles. In 2020, the NGO launched an ambitious project to build a new rehabilitation center in the Xrobb l-Għaġin Nature Park to house all rescued injured wild animals. The new facilities will include a nine-meter pool for injured dolphins and 18 pools for turtles to cope with increased casualties.

Last summer, Lottoland launched its “Safe Hands” campaign consisting of a series of articles, mailers and social media posts. The campaign highlighted how to set deposit limits and ‘reality checks’ (a regular reminder of the exact time you spent playing) and also discussed the effective use of ‘time out’ features. and self-exclusion, which allow online players to take breaks from the game.

The campaign was very successful and within three months of its launch, Lottoland saw a 17% increase in customers setting deposit limits and a 10% increase in the use of reality checks. During the pandemic, Lottoland has taken the initiative to roll out its own enhanced player protections, including removing under-25s from targeted marketing and investing more in its dedicated Safer Play team of 11 to speed up alerts and enable real-time intervention.

“Lottoland is committed to responsible gaming and goes to great lengths to protect its most vulnerable customers, raising awareness of safer gaming and helping players play in a way that remains fun rather than problem.

“Over the past year, we’ve gone the extra mile to ensure a culture of safety, not just for our own customers, but for the industry as a whole. We don’t believe in ‘reacting’ to new laws and compliance procedures; instead, we believe in innovation in gambling security, ensuring that no player is left behind and setting an example for the industry,” added the Lottoland spokesperson.

All new customers from Malta who create an account with Lottoland via this link receive a free chance to win this week’s EuroMillions jackpot.

The promotion expires on May 31, 2022 at 11:59 p.m. CET and is only open to new customers. The offer is valid once per player. Winnings from this offer are paid out in cash (not bonus money). Players must be 18 or older. These terms are in addition to the Lottoland Promotional Terms and Conditions found here. Lottoland is operated by European Lotto and Betting Limited and is licensed by the Malta Gaming Authority, license number MGA/B2C/609/2018. Gambling can be harmful if left unchecked. Please gamble responsibly. For help, visit rgf.org.mt.

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