ITC’s private business clubs reopen with focus on safety standards – The New Indian Express


Express news service

MUMBAI: With its chain of private members-only business clubs, ITC Club Privé has reopened for business with member access, although the ITC hotel chain maintains that the world of hospitality has changed and the future will have to focus on related to safety standards.

ITC Club Prive is currently operational at ITC Maurya, New Delhi; ITC Maratha, Bombay; ITC Windsor, Bangalore; and ITC Kohenur, Hyderabad, ITC officials said, adding that the company will soon launch its fifth site at ITC Royal Bengal, Kolkata.

“ITC Club Prive clubs are tucked away in hotels that offer positive experiences for the planet. Each of these spaces is carefully designed to ensure superlative comfort and privacy for members. Prive is more than an exclusive dining and living room, ”said Anil Chadha, COO of ITC Hotels.

“For many, Prive is an exclusive extension of their office space that allows them to have a quick meeting before moving on to a dinner or a special event at the hotel.” While there are a plethora of private luxury clubs aimed at various segments, its managers say ITC hotels tout exclusivity backed by sustainability.

“All ITC hotels are LEED Platinum certified. In addition, ours is the first hotel chain in the world to receive platinum level certification under DNV’s My Care infection risk management program for the “WeAssure” hygiene protocol. Realities have changed in the post-Covid world. Members are now looking beyond luxury, ”says Chadha.

Membership is by invitation only for ITC Prive and initiation fees range from Rs 2 lakh per year to Rs 18 lakh per year for individuals and Rs 15 lakh per year for a corporate membership for two with annual fees additional.

Other hotel chains with similar business clubs that restrict access to members only include The Oberoi’s Belvedere, IHCL’s Chambers, Equus at St regis in Mumbai, and the Club at Four Season, Mumbai. Chadha says that the most obvious trends in recent times are of two kinds.

“The demand is returning for luxury consumers after not having disturbed the past two years. Zoom is very different from face-to-face meetings and often CEOs want their own space for events or private meetings. “

ITC is not the only player to exploit southern cities for the private club circuit. IHCL, which operates the Taj Chambers, will open a room in one of its hotels in Bangalore in the future and the Quorum, which operates two private members-only clubs, in Gurgaon and Mumbai, will also open a location there. in a close future.

In addition to personalized dining clubs, it also offers luxury meeting rooms, 24-hour concierge services, and a full business desk.

Members can enjoy the facilities of their home city and across India at any other ITC hotel they visit.

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